newby

LAST

DESCRIPTION

A modern upgrade to an Archive style; The Ripple sole, originally an innovation to help paratroopers break their fall, reinterpreted for the everyday. Below you see the incredible Bushmaster shoe from the Clarks Archive. A stunning example of how the rich history of a brand can, with a little modernisation inform the styling for the future. Newby, below, in a rugged oil nubuck leather, featuring an innovative two component ripple sole. A soft, rebounding EVA forms the core of the midsole whilst the rubber ripples form a protective ring and the suspension. Form follows function. The new technology results in a remarkably flexible and comfortable sole with superb shock absorbtion and rebound, whether you are jumping out of aeroplanes or just pounding the streets.

CONSTRUCTION

Stitchdown

INSPIRATION

IDEATION

REALISATION

STYLING & COLOUR

NEWBY

LAST

DESCRIPTION

A modern upgrade to an Archive style; The Ripple sole, originally an innovation to help paratroopers break their fall, reinterpreted for the everyday. Below you see the incredible Bushmaster shoe from the Clarks Archive. A stunning example of how the rich history of a brand can, with a little modernisation inform the styling for the future. Newby, to the left and below, in a rugged oil nubuck leather, featuring an innovative two component ripple sole. A soft, rebounding EVA forms the core of the midsole whilst the rubber ripples form a protective ring and the suspension. Form follows function. The new technology results in a remarkably flexible and comfortable sole with superb shock absorbtion and rebound, whether you are jumping out of aeroplanes or just pounding the streets.

CONSTRUCTION

Stitchdown

INSPIRATION

IDEATION

REALISATION

STYLING & COLOUR

OFF-DUTY MILITARY

The Military-inspired theme is elevated for the autumn / winter. Utilitarian and army-inspired styles are transformed into luxurious wardrobe staples through pared-back detailing and colour. Tactile materials combine with an earthy autumnal palette resulting in a softer, more refined mood. Functionality remains important with traditional waxed and woolen finishes.